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DEDAR HIMEIDI

DESIGN
Design sits at the intersection of instinct and intention. It’s where I begin most projects, whether I’m building a brand, shaping a story, or setting the tone for a world. Good design doesn’t just look right; it feels inevitable. It carries weight, rhythm, and memory.

In this section, you’ll find work that moves across mediums posters, apparel, visual identities, books but all of it comes back to the same idea: design as a storytelling tool. I’m drawn to form that communicates, that pushes against trends, and that holds a sense of place, culture, and motion.









Sunburn Slaughter – Metal-Head Sunscreen Brand

For Sunburn Slaughter, a sunscreen brand targeting Men, I developed a series of deliverables that redefined the concept of sun protection to make it feel edgy, rebellious, and undeniably cool. The goal was to blend the intense, raw energy of metal culture with the practical need for sun protection.

Bold, graphic packaging, logo treatments, and promotional assets that communicated toughness without compromising the core message of sun safety. The visual style was inspired by metal album artwork, incorporating dark, intense color schemes and aggressive typography. By aligning with the culture of metal, the brand became more than just sunscreen, it became a statement.