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DEDAR HIMEIDI

DESIGN
Design sits at the intersection of instinct and intention. It’s where I begin most projects, whether I’m building a brand, shaping a story, or setting the tone for a world. Good design doesn’t just look right; it feels inevitable. It carries weight, rhythm, and memory.

In this section, you’ll find work that moves across mediums posters, apparel, visual identities, books but all of it comes back to the same idea: design as a storytelling tool. I’m drawn to form that communicates, that pushes against trends, and that holds a sense of place, culture, and motion.









PinkisBlue.co

Pink is Blue is a fashion brand based in Nashville, where I served as Creative Director from 2019 to 2021. In this role, I developed the brand’s visual identity, designed digital and physical assets, and led marketing strategies that helped drive over $100K in revenue in the first year. One of my key contributions was designing the viral video campaign that amassed over 1 million views.




I created seasonal pitch decks to align cross-functional teams, optimized content strategies, and managed social media calendars, helping the brand grow its following to over 30,000 and achieve 4M+ views. Additionally, I implemented SEO and SEM strategies that led to a 29% increase in organic traffic and a 10% growth in online sales




The Metropolitan Museum of Art (Mock Project)
Creative Director & Visual Designer

Let’s Meet at The Met is a Gen Z-facing digital campaign that reintroduces classical art through the lens of modern culture, humor, and identity. Designed to make museum-going feel as viral as a trending TikTok sound, the campaign remixes iconic works with meme-driven storytelling, bold visuals, and pop-culture language.

I created a hero poster series, Instagram reels concepts, animated teasers, and limited-edition merch mockups — all designed to make 18–30-year-olds laugh, relate, and maybe even cry over Renaissance art.




Kollegio Ai 
Creative Director 

Kollegio is an AI-powered college counseling platform designed to make higher education guidance accessible and personalized for students worldwide. As Creative Director from March to July 2024, I led the end-to-end design of executive presentations for investor pitches, strategic briefings, and keynote events, ensuring alignment with brand standards and audience impact. I developed onboarding materials that simplified technical concepts for new hires and interns, enhancing internal knowledge transfer.

In addition to creating branded assets—including logos, web, and social graphics—to unify the visual identity and boost brand recognition, I enhanced storytelling through motion graphics and slide animations, increasing audience retention and clarity. I also managed daily content, including short-form videos and branded graphics, generating over 31 million views and driving a 900% increase in followers within five months.




Cooper Hewitt - Inspired by The Wire
This series of mock posters was created as a design exercise, drawing inspiration from the aesthetic and themes of The Wire. The project reimagines the narrative depth and gritty realism of the show through bold, graphic design. Each poster is a visual exploration of the characters, setting, and storylines, using typography, color, and composition to capture the raw, layered complexity of the series.




The series reflects a deep respect for the show’s portrayal of urban life, power dynamics, and societal challenges, while also showcasing the range of design techniques I employ to communicate these themes effectively. It’s an intersection of storytelling and design, where each piece speaks to the essence of the show’s impact on culture and society.




Sunburn Slaughter – Metal-Head Sunscreen Brand

For Sunburn Slaughter, a sunscreen brand targeting Men, I developed a series of deliverables that redefined the concept of sun protection to make it feel edgy, rebellious, and undeniably cool. The goal was to blend the intense, raw energy of metal culture with the practical need for sun protection.

Bold, graphic packaging, logo treatments, and promotional assets that communicated toughness without compromising the core message of sun safety. The visual style was inspired by metal album artwork, incorporating dark, intense color schemes and aggressive typography. By aligning with the culture of metal, the brand became more than just sunscreen, it became a statement.