DESIGN
Design sits at the intersection of instinct and intention. It’s where I begin most projects, whether I’m building a brand, shaping a story, or setting the tone for a world. Good design doesn’t just look right; it feels inevitable. It carries weight, rhythm, and memory.

In this section, you’ll find work that moves across mediums posters, apparel, visual identities, books but all of it comes back to the same idea: design as a storytelling tool. I’m drawn to form that communicates, that pushes against trends, and that holds a sense of place, culture, and motion.










Kollegio Ai 
Creative Director 

Kollegio is an AI-powered college counseling platform designed to make higher education guidance accessible and personalized for students worldwide. As Creative Director from March to July 2024, I led the end-to-end design of executive presentations for investor pitches, strategic briefings, and keynote events, ensuring alignment with brand standards and audience impact. I developed onboarding materials that simplified technical concepts for new hires and interns, enhancing internal knowledge transfer.

In addition to creating branded assets—including logos, web, and social graphics—to unify the visual identity and boost brand recognition, I enhanced storytelling through motion graphics and slide animations, increasing audience retention and clarity. I also managed daily content, including short-form videos and branded graphics, generating over 31 million views and driving a 900% increase in followers within five months.