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DEDAR HIMEIDI

DESIGN
Design sits at the intersection of instinct and intention. It’s where I begin most projects, whether I’m building a brand, shaping a story, or setting the tone for a world. Good design doesn’t just look right; it feels inevitable. It carries weight, rhythm, and memory.

In this section, you’ll find work that moves across mediums posters, apparel, visual identities, books but all of it comes back to the same idea: design as a storytelling tool. I’m drawn to form that communicates, that pushes against trends, and that holds a sense of place, culture, and motion.









PinkisBlue.co

Pink is Blue is a fashion brand based in Nashville, where I served as Creative Director from 2019 to 2021. In this role, I developed the brand’s visual identity, designed digital and physical assets, and led marketing strategies that helped drive over $100K in revenue in the first year. One of my key contributions was designing the viral video campaign that amassed over 1 million views.




I created seasonal pitch decks to align cross-functional teams, optimized content strategies, and managed social media calendars, helping the brand grow its following to over 30,000 and achieve 4M+ views. Additionally, I implemented SEO and SEM strategies that led to a 29% increase in organic traffic and a 10% growth in online sales